BLUE EXPERIMENT

Elise is a Belgian artist and art director living in Amsterdam. She has always been creative ever since she was little, but when she studied visual arts and advertising in Antwerp, creativity became part of her everyday life. During her studies, she was guided by inspirational teachers like Rinus Van De Velde, influences that stayed with her in the back of her mind. Even though she started her career in advertising, art was always present. After a few years, she decided to take the leap and put herself out there.

There have been two moments that felt like big artistic breaks for her. The first time people asked her for a commission is something she will remember forever. Knowing that people wanted to hang her art on their walls felt like a great privilege. On a larger scale, exhibiting at Westergasfabriek in Amsterdam during NockNock was another defining moment. Showing her work alongside other artists who were either just starting or already well known felt incredibly good. After experiencing serious imposter breakdowns, she almost sold all the work she was exhibiting, which felt like a very meaningful form of recognition.

If someone has never seen her work before, she would tell them to look for the blue art piece in the room. Her practice is a continuous experiment with the same color, over and over again. By narrowing the briefing, she challenges herself to expand her imagination. Blue is the constant that drives her work. Each time she returns to it, she explores new media, textures, and techniques, allowing the color to guide the process and open up different emotions and stories.

One of her biggest influences in art and life is Yves Klein. Ever since she learned about his career long commitment to creating the most radiant blue, she fell in love with both the devotion and the color itself. Blue has always been her favorite color, from the bird she had as a kid to the art classes at school where she learned about Yves Klein.

Growing up and studying in Antwerp, a city strongly connected to fashion, had a major influence on her creative vision. Designers like Walter Van Beirendonck and Ann Demeulemeester shaped the fashion scene and put the city on the map. For her, the combination of boldness and elegance is where it all comes together.

This collaboration aligns naturally with her belief that art should be more accessible. Art should be enjoyed in a more low key way and created by more people. Making art wearable is something that fits perfectly within that idea. The theme of this collaboration was an easy choice. Blue is the constant in her work, so calling it blue experiment came naturally. For her, it is more than just the color itself. It is a reminder to explore and experiment more. By continuously challenging yourself, you start to discover new ways of looking at materials, textures, and colors. It drives curiosity. The color used for this theme is simply blue.

For this collaboration, she worked on a piece that does not immediately reveal what it is. A face that can be seen from different perspectives. Is it a face, or is it somebody walking past a window, seen in profile.

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