Humans are a mix of emotions, thoughts, and expression. In a world where structure and expectations are the norm, we often forget the untamed thoughts, creativity, and raw energy that lie deep within. For this campaign we collaborated with Utrecht based visual artist Bob Mollema. Bob explores the human relationship with nature and how that connection has become distorted. Untamed is about the concept of embracing human nature and letting go of the need to control, polish, or suppress it. A raw return to instinct, emotion, and the wildness within.

The themes he explores most revolve around the human relationship with nature and how that connection has become distorted. Inspiration comes differently each time, but often through a visual archive he maintains. Just like in the past, he collects and pastes images together. He sees these visuals as lanterns that light up a world he can explore, like lighthouses in a vast dark space.