ABOUT US

PLUGIN WAS BORN FROM A CONNECTION WITH ART THAT, FOR MANY, FEELS HARD TO DEFINE—SOMETHING EXCLUSIVE, OFTEN OUT OF REACH. OUR MISSION IS TO BRIDGE THAT GAP, INVITING A NEW GENERATION OF ART ENTHUSIASTS TO CONNECT WITH ART IN EVERYDAY LIFE.
WE PROVIDE A PLATFORM FOR VISUAL ARTISTS TO SHOWCASE THEIR WORK AND TELL THEIR STORIES , WHILE INDIVIDUALS CAN EXPRESS THEIR PASSION FOR ART OR EXPLORE NEW CONNECTIONS BY WEARING OUR PIECES. WHETHER YOU ARE ALREADY DEEPLY CONNECTED OR JUST STARTING TO DISCOVER ART, CREATE YOUR OWN RELATIONSHIP WITH ART THROUGH FASHION.

MADE BY ARTISTS

ART HOLDS A CENTRAL POSITION IN EVERYTHING WE CREATE AT PLUGIN. WE WORK WITH VISUAL ARTISTS AND GIVE THEM THE OPPORTUNITY TO SHOWCASE THEIR WORK THROUGH OUR BRAND. OUR GOAL IS TO SUPPORT VISUAL ARTISTS AND TO BRING ART CLOSER TO SOCIETY. FOR THIS REASON WE OFFER A FITTING MONETARY REWARD IN THE FORM OF A LUMP SUM OR ROYALTIES FOR EACH PRODUCT SOLD. WE CAREFULLY SELECT THE ARTISTS WE WORK WITH TO MAKE SURE THE ART AND OUR APPAREL SEAMLESSLY BLENDS AND MATCHES WITH OUR COMMUNITY.

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Production & Sustainability

WE ACKNOWLEDGE THE COMPLEXITIES AND CHALLENGES WITHIN THE FASHION INDUSTRY'S PURSUIT OF SUSTAINABILITY. SINCE WE HIGHLY VALUE TRANSPARENCY, WE REFRAIN FROM ASSERTING OURSELVES AS A FULLY SUSTAINABLE BRAND. HOWEVER, WE ARE COMMITTED TO MAKE EVERY EFFORT TO ADVOCATE FOR SLOW FASHION AND MINIMIZE OUR FOOTPRINT.

WE ADVOCATE FOR SLOW FASHION BY PRODUCING HIGH-QUALITY, LONG-LASTING CLOTHING WITH A LIMITED BATCH SIZE FOR EACH COLLECTION. OUR TEES ARE CRAFTED USING A BLEND OF 95% COTTON AND 5% ELASTANE, PROVIDING A SLIGHTLY STRETCHY FIT FOR MAXIMUM COMFORT AND FLEXIBILITY. OUR TEES WEIGH 250 GSM WHICH MAKES THEM STRONG AND DURABLE. OUR FABRICS ARE CERTIFIED WITH THE OEKO-TEX STANDARD WHICH IS A GLOBAL CERTIFICATION SYSTEM THAT SETS STANDARDS FOR THE MANUFACTURING OF TEXTILES.

WE MINIMIZE OUR FOOTPRINT BY WORKING WITH A LOCAL SUPPLIER IN THE NETHERLANDS WHICH ADVOCATES FOR LOCAL MANUFACTURING AND EMPLOYS INDIVIDUALS WITH REFUGEE BACKGROUNDS, FOSTERING POSITIVE SOCIETAL INTEGRATION. WE ARE ALSO CONTINUOUSLY EXPLORING HOW WE CAN MAKE OUR BUSINESS MORE SUSTAINABLE. ONE OF OUR INITIATIVES IS WORKING WITH SUSTAINABLE PACKAGING WHICH CONSISTS OF AT LEAST 80% RECYCLED PLASTICS.

Supporting NIGHTLIFE

AT PLUGIN, WE ARE PASSIONATE ABOUT OUR CITY’S NIGHTLIFE AND WE WANT TO GIVE ELECTRONIC MUSIC AND THE CLUB CULTURE A VOICE VIA OUR FASHION BRAND.

WE CONNECT AND COLLABORATE WITH DJS, LABELS, ARTISTS, AND AGENCIES WITH THE GOAL TO SUPPORT THE ELECTRONIC MUSIC INDUSTRY AS A WHOLE. THIS ALL COMES TOGETHER IN OUR LATEST CONCEPT PLUGIN RADIO WHICH WILL BE LAUNCHED SOON.....

COMING SOON